Content modelling
Types, fields, relationships and validation designed around your editorial reality, not around a page builder.
Service 05 — CMS
We customise your CMS to suit you — Drupal, WordPress or fully headless. Editors get an interface that matches how they actually publish, and developers get a codebase that does not fight the platform.
Almost every CMS complaint we hear is really the same complaint: the editing interface does not match the way the team thinks about their content. Somebody built pages out of a pile of generic blocks, and now every update is an act of archaeology.
We model your content first — what a "case study" or a "product" or an "event" actually is, which fields are required, what varies and what never should. Then the editing interface follows from the model, and publishing stops being a design exercise for people who are not designers.
Traditional CMS keeps everything in one place and is the right answer more often than the industry admits. Headless separates content from presentation, which pays off when the same content feeds a site, an app and a partner feed. We will tell you which one your situation warrants and what it costs to change your mind later.
Deliverables
Types, fields, relationships and validation designed around your editorial reality, not around a page builder.
Previews, sensible defaults, guard rails and help text where the mistakes actually happen.
Draft, review, schedule and publish, with permissions that match who is actually accountable.
Existing content moved with redirects mapped, so a relaunch does not cost you your search rankings.
Page caching, image pipelines and query discipline, so a content-heavy site stays fast.
Dependencies pinned, updates rehearsed on staging, and a documented routine your team can run.
Shapes of the work
| Approach | Best when | Watch out for |
|---|---|---|
| WordPress | Marketing sites, blogs, a team that already knows it | Plugin sprawl — we keep the list short and audited |
| Drupal | Complex content models, strict permissions, multilingual | Higher build cost; worth it at real complexity |
| Headless | Content feeding a site, an app and partners at once | Editors lose easy preview unless you build it back |
| Static + Git CMS | Small teams, maximum speed and security | Editorial workflow needs deliberate design |
Stack
We work in your stack when you have one. These are our defaults when the choice is ours.
Questions
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Ignition
Tell us the problem, the users and the systems already in place. We will identify the right discovery or build step.