Platform choice, argued
Shopify, WooCommerce or custom, chosen from catalogue size, pricing rules and integration needs — not from our comfort.
Service 04 — E-commerce
Get a high-profit e-commerce website that brings in revenue like clockwork. B2B and B2C, on the platform that fits your catalogue — or on a custom checkout when the platforms get in the way.
Most e-commerce projects are sold as design work and delivered as design work, which is why so many beautiful stores convert badly. The money is made in the boring places: search that finds the product, a checkout that does not ask twice, inventory that is honest about stock, and emails that arrive when they should.
We start from the funnel and work outward. What does someone have to believe to buy this, how many steps stand between wanting it and owning it, and which of those steps can be deleted?
B2B commerce has customer-specific pricing, approval chains, purchase orders, quotes that become orders, and buyers who are spending somebody else's money against a process. Running it on a consumer platform means fighting the platform in every sprint. We build B2B properly, and we will tell you when your catalogue has outgrown the tool you are on.
Deliverables
Shopify, WooCommerce or custom, chosen from catalogue size, pricing rules and integration needs — not from our comfort.
Fewest possible fields, honest shipping and tax, wallet payments, and a guest path that does not punish first-time buyers.
Faceted search, merchandising rules and product data structured so search actually works.
Stock, pricing and orders synchronised with the system your operations team already lives in.
Recurring billing, customer-specific price lists, quotes, approvals and purchase orders.
Confirmations, fulfilment updates, review requests and win-back flows, instrumented so you can see what they earn.
Shapes of the work
| Model | Where the complexity sits | What we build |
|---|---|---|
| B2C single brand | Conversion, speed, merchandising | Fast storefront, short checkout, lifecycle email |
| B2C multi-market | Currency, tax, shipping, translations | Localised catalogues and a tax integration that survives audit |
| B2B trade | Price lists, approvals, purchase orders | Account hierarchies, quoting, credit terms, ERP sync |
| Subscription | Billing states, dunning, churn | Recurring engine, self-service portal, retention flows |
Stack
We work in your stack when you have one. These are our defaults when the choice is ours.
Questions
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Tell us the problem, the users and the systems already in place. We will identify the right discovery or build step.